I reshape business models and offerings to Outdeliver.

Offerings that Outdeliver win because they start with a deeper focus on what customers value, align the right strengths to deliver that value distinctly well, and reshape quickly as value migrates. This has been my passion and focus for two decades across venture building, management consulting, and corporate strategy.

Mark Terpstra speaking on stage

I drive Outdeliver strategy at Crowe.

I am a Managing Director at Crowe Studio, the reinvention business unit within a global accounting and consulting firm. Crowe Studio is where we are reshaping knowledge work and professional services to outdeliver for our clients in the age of AI. (Side Note: The thinking and tools on this site are my own and might not represent the views of my employer.)

I democratize Outdeliver tools and thinking.

Throughout my career I have always sought to democratize the thinking and tools leaders need to shape strategy, innovation, and growth. I am actively building two platforms that I am using myself and plan to release as open source.

Be notified when these are open sourced.

Opens your mail client with a pre-filled message.

I dogfood Outdeliver on personal projects.

I love this era of execution where AI has democratized my ability to build tools for my specific needs. These are some of the tools I have built for myself and am currently using in single player mode.

Email me if you want access to one of these tools I built for myself.

Opens your mail client with a pre-filled message.